Pinterest is a visual search engine that can be a game-changer for your ETSY shop. The attributes of the audience on Pinterest are similar to those on ETSY. Research shows us that they’re over 150 million visitors on Pinterest each month, and most of them are female. It means that both platforms have a similar audience, which gives Pinterest an advantage over other platforms for ETSY sellers. Using Pinterest is the best way for ETSY sellers to promote their listings and get maximum eyeballs on their shop. Let’s discuss how you can not only create but also effectively use Pinterest to skyrocket your sales:
Creating a Pinterest business account
First of all, you need a Pinterest business account to start your journey. It’s totally free, and you just need an email to get done with it. If you already have a personal account on Pinterest with a good amount of followers, it is still recommended to create a new business account instead of converting your personal account into a business account. You should only go for the conversion option if you think that the attributes of your followers match the attributes of your target audience on ETSY. To create a business account, you should simply go to Pinterest and sign up for a new business account. It’ll ask you about your brand name, website, and details about your brand name. Just go ahead and fill in the details. That’s it, and your account is ready.
Integrating Pinterest with ETSY
Once you’ve created your Pinterest account, the next step is to claim your ETSY shop. You should go to settings and then go to the claim tab. There, it’ll show you a claim button for your ETSY shop. Once you’ve clicked that button, a new ETSY tab will be opened, where it’ll require you to authorize your ETSY account access to this shop. Once you’ve allowed access, it will integrate your ETSY and Pinterest account. This integration will help you to make pins from your ETSY shop to Pinterest directly. It’ll also give you access to statistics like no. of views, clicks, and repins on your pins.
The concept of “rich pins”
Rich pins include all the metadata (title, tags, and description) and show it to viewers for a resourceful and engaging experience. It helps you to reach out to millions of people in an effective way. It’s very simple to create rich pins for your listings directly from ETSY. You just need to follow simple steps. Once you’ve integrated both platforms, open your listing in an ETSY tab (not in shop dashboard). You will see there a share button with a Pinterest logo. Click on that button, and it’ll take you to your Pinterest account and will automatically add your listing information to that pin. You can edit your pin and board according to your needs and post it. This rich pin also shows pinners a tab to go to your ETSY shop and actually make a purchase. We know that people on Pinterest have more buying intent than any other platform, and these rich pins can immensely help you increase your conversion rate. You can also create manual listings on Pinterest by adding photos and information about your pin. Pinterest also gives you the option of scheduling your pins so that you can plan your listings accordingly.
Using boards for different categories:
Boards are just like the categories on ETSY. They’ll help you to classify your listings/pins. You should be pinning similar items in one board. Make sure to add a concrete title and description to your board and the relevant keywords that’ll help potential visitors to find your board. You can use ETSY search suggestions to come up with your board names. It’s also recommended to have a range of boards and to have substantial pins under one board. You also have the option of adding sub-categories on a board.
You can learn more about the effective use of social media to boost your sales in our article on unconventional ways to promote your Etsy shop.
Optimizing your pins:
The best technique is to create pins on a regular basis. Use your pins to tell the story of your brand. Write thoughtful descriptions for every pin and add relevant keywords in to attract more pinners. Pinterest stats show that it’s also wise to add your product price in the pin description. You can also create custom Pinterest graphics (2:3 aspect ratio) for your account rather than relying on pictures used in your listings. You can use canva or photoshop to give your account a new coherent look. You’ve to put in a little extra effort to stand out from your competitors. Moreover, the quality and aesthetics of your photos matter a lot on such a visual experience-based platform. You should also be adding your logo/ trademark to your pins so that your viewers know how to find you.
Try to leverage your existing customer base and ask them to follow and interact with you on Pinterest. You can request them to share their pictures with your product, and you can then pin them on your Pinterest account. The trends and optimal strategies from Pinterest change from time to time. To stay one step ahead of your competitors, you should be visiting the Pinterest business to cope with changes and adapt accordingly. You can also explore Pinterest advertising and run ads for a test period to see if it works for you. Pinterest ads provide you with a clickthrough rate for your pins that’ll help you evaluate the performance of different pins and boards. These actionable tips and tricks will help you to fully optimize Pinterest and see exciting results.
Pinterest is one of the most fun and effective ways to market your listings, and we hope that this guide will help you throughout your journey. Use Pinterest for at least 60 days and give it the amount of time it deserves, and you’ll start seeing results. Now, it’s up to you to whether to make it or break it through Pinterest. Best of luck with your journey ahead!
