Holidays and shopping season are the times when you can earn huge profits and skyrocket your sales, but it is crucial to plan things beforehand to capture the actual benefits of these times. This article is aimed at helping you to plan your ETSY listings for upcoming holidays and shopping seasons, so you don’t miss out on anything.
Keep track of major events:
Be aware of the major events happening all across the world. You can’t only run sales offers for those events but also create customized listings for any specific event that’ll boost your sales. You can make your custom calendar through online research to keep track of major events. There are different ETSY-related sites, such as Sale Samurai where you can find a calendar that highlights all significant global events for you.
Prepare in advance to restock your inventory:
Many ETSY sellers face the difficulty of out-of-stock inventory. You should be preparing in advance for the spike in sales and restock your inventory levels to avoid delays in your shipping time. This problem is specifically for physical products, and you can solve this problem by restocking based on your previous holiday sales history. Digital product owners should also be focusing on adding more and more festive products to their shops to cater to these major events. It is extremely important for digital products sellers to capture this opportunity and expand their market base.
Establish your shop policies:
You should be very clear in your shop policies to avoid any confusion between you and your customers. Explicitly mention the last date for accepting any products related to a specific event and inform your customers. Clear-cut shop policies will help your customers not to build any extra expectations from your end which you’ll fail to deliver. It is important to convey the right message to your customers and deliver something that is way above their expectations.
Set clear delivery expectations:
Customers want their orders to be shipped on time, especially when they gift them to someone on occasion. They want to know when their order will arrive during busy holiday seasons. You should streamline your shipping by including zip code, processing time, mail carrier, and class. You should also be providing a valid tracking number to your customers. This is the stage where most sellers face difficulty as sometimes things get out of hand and customers don’t understand this thing. That’s why streamlining shipping process is pertinent to your shop’s success during holiday season.
Marketing your products the right way:
ETSY ads can be one way to increase views on your shop but you’re not limited to it. You should be creating a holiday promotional strategy to promote your products. Utilize different social media platforms, Pinterest in particular, to promote your holiday products. You can collaborate with different bloggers who write holiday gift guides to give a shout-out to your shop. This can bring a lot of convertible leads to your ETSY store. You should also be running special discount offers on ETSY-wide sales events to cash on the influx of shoppers. According to ETSY, 25% of sales on ETSY each day are those products that are on sale. It means that sale coupons and discount offers can be detrimental to your shop’s success. You can also offer a free shipping guarantee to entice potential buyers amidst busy holiday seasons.
Optimize your titles, tags, and description:
Doing it the right way can do miracles for you. Optimizing your titles, tags, and descriptions during the holiday season is extremely important for your shop’s success. You should be adding specific keywords related to an event to your listing details to appear in search results. You can categorize your different gifting products according to their price range so that it’s easier for your customers to find the right gift for their loved ones. The statistics on your shop should determine your moves on ETSY and which strategies you’re going to optimize your listings. Moreover, you should be adding accurate listing attributes to better target a season-specific audience.
Twisting your product photography:
You should be tweaking your product pictures around different festivals to better appeal to your target audience. To showcase the different use cases of your products can be a game-changer for you. Pay special attention to making your photos seasonally appealing to give yourself an edge over your competitors. You can also modify your shop cover according to a major event to give a new festive look to your shop.
You can read our article to improve product photography for your Etsy store.
Enhancing customer experience and repeat purchases:
You’ll be getting a lot of inquiries during the holiday season, and it’s vital to respond to each and every customer. You can set up auto-response messages and answers to commonly asked questions to reduce your hassle. Don’t forget to add your own unique touch to your products simply by adding a thank you note to enhance your customer’s shopping experience. You can also include gift wrapping to make your shop a festival gifting destination to appeal to a broader audience. You should also encourage your shoppers to leave positive reviews and share their purchases on social media. Your existing customer base is your biggest asset, and you should be utilizing its full potential. Send post-purchase thank you notes to your customers as a reminder to revisit your shop and see your new product offerings.
You should be following these tips and tricks to multiply your sales and see J curve growth in your ETSY career. Make a game plan for the holiday season to stay focused. Start planning now to get genuine advantages from the upcoming holiday season.
